Search engine optimization is a technique for modifying the content and format of a given web page in order to increase its ranking for specific keyword searches on search engines such as Google, MSN, and Yahoo. SEO is based on an indepth understanding of the numerous statistical and contextual cues used by Internet search engines when assigning rankings in their search indices [the current Google ranking system is reputed to include over 100 such cues]. Since the actual identities of these ranking cues are careful guarded trade secrets, knowledge is achieved through careful experimentation and reverse engineering. More black art than science, SEO relies heavily on the experience of the marketer, however the upside of effective SEO for a pharmaceutical product is immense and more than justifies the necessary expertise and expense. SEO is sometime referred to as ‘organic search engine marketing’ due to the fact that the search engine listings it achieves are indistinguishable from the results delivered normally by the engine. As a result, SEO listings often enjoy very high response rates since these listings are seen by many users as an unbiased and authoritative endorsement of the targeted product.

Pay-per-click search marketing is a relatively new advertising service now offered by all of the major search engines. PPC allows advertisers to bid a set amount for each ‘click’ that a search engine delivers to their site for a specific keyword search. This provides advertisers with a very efficient and targeted means to advertise their products. Effective uses in online pharmaceutical marketing include the targeting of related disease-state searches and other patient-centric keyword phrases.

FirstRanked enjoys the distinction of being the only healthcare marketing agency solely focused on search engine marketing of healthcare products. Search engine marketing is an extremely technical marketing service and does not respond well to a one-size-fits all methodology. Our clients directly benefit from our many years of experience in performing successful search engine marketing campaigns. If you would like more information on our current marketing services please visit our Services page and complete an Information Request Form in order to receive detailed information by mail.